Effective date: 19 August 2026
This Privacy Policy explains how AARYA ENTERPRISE, operating the PurePind Global brand, may collect, use, share, retain, and protect personal information when you visit, shop, contact us, or interact with PurePind. We aim to use personal data only for legitimate business and legal purposes and to provide clear ways to contact us about privacy.
2.1 Information we may collect
- Identity and contact data: name, email address, phone number, billing/shipping address, PIN code, and account/profile details.
- Order and transaction data: products ordered, quantities, order value, invoices, delivery status, refunds, replacements, payment status, and transaction references.
- Payment data: payment method and transaction status supplied by the payment processor. PurePind should not receive or store your UPI PIN, card PIN, CVV, or OTP.
- Communication data: customer-service requests, complaints, reviews, survey responses, email/WhatsApp/SMS interactions, and evidence submitted for return/refund claims.
- Technical and usage data: IP address, device/browser information, cookies, website activity, referral source, and similar data collected by the website or enabled analytics/security tools.
- Marketing preferences: whether you have opted in or out of promotional email, SMS, WhatsApp, or advertising preferences.
2.2 How we use information
- To create and manage your account, process orders, collect payment, generate invoices, ship products, provide tracking, handle replacements/refunds, and provide customer support.
- To verify transactions, prevent fraud, misuse, chargebacks, and security incidents.
- To comply with tax, accounting, food-safety, consumer-protection, law-enforcement, and other legal obligations.
- To improve website functionality, product selection, service quality, and user experience through analytics and operational reporting.
- To send service messages such as order confirmations, delivery updates, policy notices, and support responses.
- To send promotional messages where legally permitted and consistent with your consent/preferences. You can opt out of non-essential marketing.
2.3 When we share information
- Website, cloud, hosting, and technology service providers that support the operation and security of the store.
- Payment gateways, banks, and fraud-prevention providers needed to complete and secure transactions.
- Courier, logistics, warehouse, delivery, and communication service providers needed to fulfil orders and provide updates.
- Analytics, advertising, and marketing service providers where such tools are enabled, subject to applicable consent and configuration requirements.
- Professional advisers, auditors, insurers, or service providers where reasonably required for business administration or legal compliance.
- Government, law-enforcement, regulatory, judicial, or consumer-dispute authorities when disclosure is required or permitted by applicable law.
- A successor or reorganized entity in connection with a genuine merger, acquisition, restructuring, or transfer of business, subject to applicable safeguards.
2.4 Sale of personal data
PurePind does not sell personal data for money. We may share limited information with service providers and business partners for the purposes described above. Where applicable law requires consent or a choice for a particular type of sharing, we will provide that choice.
2.5 Cookies and similar technologies
Our website may use essential cookies needed for shopping-cart, login, security, and checkout functions, and may also use preference, analytics, or advertising technologies if enabled. You can manage cookies through available website controls and your browser/device settings. Blocking essential cookies may prevent parts of the store from working correctly.
2.6 Data retention
We retain personal information only for as long as reasonably needed for the purposes for which it was collected, including order fulfilment, customer support, fraud prevention, tax/accounting records, legal claims, and regulatory compliance. Retention periods may differ depending on the type of information and applicable law.
2.7 Data security
We use reasonable administrative, technical, and organizational safeguards appropriate to our operations. No online system or method of transmission can be guaranteed to be completely secure, so customers should also protect account passwords and never share OTPs, PINs, or other authentication credentials.
2.8 Your choices and privacy requests
Subject to applicable law and the stage of implementation of relevant privacy legislation, you may request access to information about your personal data, correction or updating of inaccurate data, deletion/erasure where legally available, withdrawal of consent where processing is based on consent, opt-out from non-essential marketing, or grievance redressal. Some data may need to be retained where required for law, accounting, fraud prevention, or dispute resolution.
2.9 Children
PurePind products may be purchased for families and children, but the website is intended for transactions by adults. We do not knowingly ask children to create purchase accounts or provide personal data independently. Parents or lawful guardians should place orders on behalf of minors and supervise their use of the website.
2.10 Cross-border processing
Some technology or service providers may process information in India or other jurisdictions. Where this occurs, we will use service providers and safeguards consistent with applicable law and any restrictions that become applicable to cross-border processing.
2.11 Changes to this Privacy Policy
We may update this policy when our services, technology providers, marketing practices, or legal obligations change. The latest version will be posted on the website with an updated date.
Privacy contact
For privacy questions or requests, email sales@purepind.com and write “Privacy Request” in the subject line. Please include enough information to identify the relevant account/order without sending sensitive authentication credentials.
Customer support: sales@purepind.com